Built for independent real-estate brokerages
Intelligence rooted in reality.
We lift up realtors and brokerages by doing the work that takes their time and money away from the people they serve.
agentplain REPLACES the 8–12 weekly hours a broker-owner spends on coordination work, INTEGRATES with Outlook, Gmail, Google Drive, and DocuSign on day one, and AUGMENTS the broker-of-record's review on every customer-facing draft.
The listing, buyer, and compliance skills, agents, and memory a brokerage would otherwise build itself
The operating layer behind the independent brokerage.
ROI multiplier
26x
Per seat
$199 → $99
Integrations planned
5
The short answer
What is agentplain for real estate?
agentplain for real estate is a managed AI service partnership for independent brokerages and agents. A service team installs a vertical-aware fleet that handles listing intake, routes inbound buyer inquiries, coordinates showings, runs a fair-housing pass on every customer-facing draft, keeps the CRM clean, and builds production reports — working inside the Outlook, Gmail, Google Drive, and DocuSign you already use. The fleet drafts and proposes; the broker approves and sends. Nothing leaves the brokerage without a person's name on it.
A day in the life
What the fleet drafts before you open the laptop.
Sarah's counter-offer lands Tuesday 9:14pm. She wakes Wednesday at 6:30am.
Today
Open dotloop, pull the counter, scan the buyer's agent thread, find three comparable closings in MLS, draft a response in Outlook. ~45 minutes before her first showing.
With agentplain
The fleet has already drafted the counter-offer response, summarized the buyer's agent's response history across this transaction, and surfaced three comparable closings from the brokerage's own past-listing files in Drive. Sarah reviews, edits one number, then signs and sends from her transaction system (once dotloop is connected, the draft drops straight into it).
Outcome
Four minutes instead of forty-five. The fleet drafts; Sarah's broker-of-record review stays in place; she sends from her own transaction system.
Jobs to be done
The recurring work, role by role.
Broker-owner
| Job | When | Today | With agentplain |
|---|---|---|---|
| Know what the fleet drafted overnight | Morning, with coffee | Open Outlook, scan the last 24 hours of activity by hand | Daily briefing — yesterday's drafts + flags + per-agent activity scannable in under 30 seconds |
| Triage a compliance flag on an in-flight listing | Within hours of the flag landing | Caught after the listing's already on MLS, via a call from the broker-of-record | Sentinel pre-checks every customer-facing draft; flags surface before MLS submission with severity rating + suggested rewrite |
| Invite a new agent to the workspace | New hire onboarding | Manual setup — credentials, tool access, training | Self-serve invite from the workspace settings page |
| Configure which agents are enabled at your tier | Initial setup, tier upgrade | Doesn't exist — your current stack doesn't have configurable agents | Settings page, role-gated by tier |
| See the AI activity on any listing in your brokerage | Pre-close review, regulatory inquiry | Hunt through inbox + CRM history by hand | Per-listing activity feed — append-only handoff log on the listing's page |
| See agent-team health — who is using the product, who is not | Weekly | Doesn't exist | Workspace user list with last-active-at |
| Pay your bill | Monthly | Manual invoice from your current tooling | Billing page in your workspace — invoice history + payment method |
Individual real-estate agent
| Job | When | Today | With agentplain |
|---|---|---|---|
| Know what the fleet has ready for you today | Phone-open in the morning | No surface | Mobile-first today view — three highest-priority items at a glance |
| Send a drafted reply to a buyer inquiry | Mid-day, between showings | Open Outlook, retype from memory | Surfaced drafted reply, copy-to-clipboard, deeplink into your own email client |
| See compliance flags on your own drafts | Pre-MLS submission | Doesn't happen — flag fires after submission | Real-time flag on the draft surface |
| Ratify a per-listing recommendation | Within hours of recommendation landing | Doesn't exist | Per-listing recommendation row in the today view |
| Ask the fleet about a specific lead or listing | When stuck or curious | Doesn't exist | Thread surface scoped to a single record |
| See your own production vs. workspace median | Monthly | Manual MLS query | Production-reporter output, agent-scoped variant |
ROI math
The arithmetic. Audit it.
Headline multiplier
26x
Illustrative; your numbers will vary with the hours you reclaim.
- Subscription cost
- Regular tier · $199 per seat (solo), sliding to $99 per seat (50–99 seats) — 7-day free trial, card at signup
- Value delivered
- $5,300 saved/mo at the broker-owner level alone
- The math
- 8–12 owner-hours/week on coordination work × $120/hr blended (owner-as-producer opportunity cost) × 4.3 weeks = $4,128–$6,192/mo. Midpoint $5,160. Against the solo Regular-tier seat ($199/mo) the broker-owner alone recovers cost in the first working week and runs ~26x ROI. Conservative annualized: $61,920/yr returned to producing.
The downside it removes
The other half of ROI: the violation that never sends.
Fair-housing exposure is the quiet killer in realty marketing: a single discriminatory phrase in a listing description or a buyer reply is a fileable Fair Housing Act violation carrying a first-offense HUD civil penalty of $26,262 (2025 inflation-adjusted, 24 CFR §180.671), and advertising-side TILA-RESPA disclosure slips compound from there. An auto-execution tool publishes the listing copy before a human reads it; agentplain's fleet drafts it, the HUD enumerated-phrase scanner flags it, and a person approves it — so the violating sentence never reaches a portal. That avoided penalty isn't in the 26x hours math above; it's pure downside the approval gate removes, which an auto-send competitor cannot promise to dodge.
What agentplain does, and doesn't
Replace. Integrate. Augment.
Replace
Work the fleet takes off your desk entirely.
- 8–12 hours/week of broker-owner coordination work — lead routing, listing-intake follow-up, showing scheduling, recruiting outreach, monthly reports
- The hygiene drift that an unstaffed CRM accumulates between quarterly clean-ups
- The "I'll get to that next month" production reports built by hand
- Reactive compliance review — every customer-facing draft is pre-checked instead
Integrate
Customer-system tools agentplain reads from and writes to.
- Outlook + Gmail (per-agent OAuth — email + calendar)
- Google Drive (your file substrate — past offers, playbooks, listing photos)
- DocuSign (per-listing signature routing)
- QuickBooks Online (production-reporter dependency)
Augment
Work the human still owns — the agent drafts, you decide.
- Broker-of-record review — the sentinel pre-checks; the human still signs
- Listing description drafting — the agent drafts in your voice; you approve before MLS
- Recruiting outreach — drafted opens with one substantiated production reference, plain CTA, opt-out line
- Buyer-inquiry first-touch — drafted in <2 minutes; sent from your own system
Pricing
Regular · per-seat, $199 solo, sliding to $99 at 50+ seats
Solo (1 seat)
$199
per seat / mo
2–9 seats
$179
per seat / mo
10–24 seats
$149
per seat / mo
25–49 seats
$119
per seat / mo
50–99 seats
$99
per seat / mo
Need higher-intensity service, multi-state ops, white-label, or a dedicated team? Step up to Max → · Need a capability we don't ship yet? Build with us on /custom →
Integrations
What's live, what's ready, and what's coming.
Live
CRM
Follow Up Boss
Reads leads, triages each one, drafts a first-touch reply into /approvals, writes the decision back as a note + tag.
CRM
Sierra Interactive
Reads contacts, triages each lead, drafts a first-touch reply, writes the triage decision back as a private note + tag.
Calendar + email
Microsoft 365 Graph
Calendar + email
Google Workspace
Accounting
QuickBooks Online
Planned · Q3 2026
Transaction management
dotloop
Transaction management
Skyslope
MLS (Georgia)
FMLS / GAMLS
Lead source
Zillow / Realtor.com
MLS standard
RESO Web API
Sync-diff alone is a subtest. Integration-acceptance means the agent completes the full functional value loop — read, categorize, coordinate, schedule, draft — end-to-end on a real customer system.
Questions worth asking
agentplain for real estate — the honest version.
Does agentplain handle fair-housing compliance?
Within the augment model, yes. A real-estate Compliance Sentinel runs a fair-housing pass on every customer-facing draft, checking HUD-enumerated trigger phrases before the broker-of-record reviews it. It flags wording for a person to decide on — it doesn't make the legal call and it doesn't send anything. Liability for licensed activity stays with your brokerage.
Is agentplain a replacement for my CRM or MLS?
No. agentplain connects to the Outlook, Gmail, Google Drive, and DocuSign you already pay for and replaces the manual coordination work between them — listing intake, buyer routing, showing scheduling, CRM hygiene, production reports. It isn't a CRM, an MLS, or a transaction-management system, and there's nothing to migrate.
How much does agentplain cost for a brokerage?
Real estate is recommended at the Regular tier — $199 per seat per month for a solo agent, sliding to $99 per seat at 50+ seats. Every tier is per seat, month-to-month, with the first month free, and you can cancel anytime.
Does the fleet send anything to clients on its own?
No. Every draft — a buyer reply, a showing proposal, a status note — lands in your approval queue as a pending item. The fleet drafts and proposes; you approve and send from inside your own email, calendar, and CRM, where your name and domain are already on the message. It never auto-sends, moves money, or makes commitments on your behalf.
Start free
Run your real estate practice on the fleet.
7-day free trial, card at signup. Month-to-month from day one — no annual contract, no auto-renew. The fleet drafts; you decide what ships. Cancel anytime from your billing settings. Need more depth than the tiers cover plug-and-play? We scope per customer — build with us.